Bonus—learn why Sciton is the number one choice among providers looking for the best comprehensive skincare systems on the market today.

But first, why is now the perfect time to invest in aesthetic devices?

Medical professionals today have the advantage of reaching a wider, more diverse patient demographic. Below are a few key demographics increasing rapidly in today’s aesthetics market.

Prejuvenation trend

Modern society’s focus on maintaining a youthful appearance has increased demand for aesthetic treatments, particularly among the prejuvenation demographic. Younger patients today are looking to delay the appearance of aging, enhance their natural beauty, and restore confidence with the help of non-invasive cosmetic procedures like Sciton’s 1927 nm fractionated non-ablative laser, MOXI™.

‘Men’s beauty boom’

Conventions of traditional masculine aesthetics have begun to shift, with more men throwing out stereotypes of masculinity and embracing aesthetic treatments.¹

Skin of color

As aesthetic treatments gain widespread acceptance, patients of color, including African Americans, are having more cosmetic procedures, according to the American Society of Plastic Surgeons 2020 Plastic Surgery Statistics report.²

Next, what to look for in a medical aesthetics device company.

Do they value quality and results?

Differentiating between a company that puts quality and results first from one that places profit ahead of everything else isn’t always easy. To help you partner with the right company, ask the following questions:

• Where are the devices manufactured?
• How long has the company been around?
• What are customers saying, i.e., Word-of-mouth reputation?
• Are patients searching for their brands?

Where are the devices manufactured?

A Consumer Reports survey found that most Americans still strongly prefer made-in-the-USA products, with a large percentage rating them as better quality.³

Sciton’s JOULE and mJOULE platforms are 100% designed, manufactured, and assembled in the company’s headquarters in Palo Alto, California, USA. A dedicated U.S. based service team maintains the integrity of your devices, so you can continue delivering outstanding results for your patients for years to come.

It’s no wonder that almost all Sciton systems sold in the past decade are still in service today.

How long has the company been in business?

The Bureau of Labor Statistics reports that only 30 percent of new businesses make it to year ten. While longevity should be considered in relation to the goals of the business, often, the most successful companies are the ones that stick around for the long haul.⁴

Established in 1997 by co-founders Jim Hobart, Ph.D., and Dan Negus, Ph.D., Sciton has been developing exceptional laser and light-powered devices for more than 25 years.

Today, Sciton is the world’s largest private medical aesthetics laser company.

What’s the company’s reputation?

According to an article in Harvard Business Review, companies with strong positive reputations attract better people and are perceived as providing more value. Their customers are more loyal and buy a broader range of products and services.⁵

Before you partner with a company, listen to what customers are saying.

In a 2023 RealSelf.com survey, a Sciton laser was voted the #1 investment among providers.⁶

According to Sciton’s 2023 customer feedback survey, customers agree.

Are patients searching for their brands?

Patients today are active participants in their aesthetic journeys, searching for the treatments they want by name.

In fact, in the past year, there have been 50,000 online searches for Sciton providers and two million searches for Sciton’s consumer brands, including BBL®, HALO®, and MOXI™. 

Before choosing a company to partner with, ask yourself, are they offering treatments patients are actively searching for?

Do they offer skincare systems that outlast the latest fads?

If you’re looking for an investment that lasts for decades, choose a comprehensive, expandable skincare platform with the following:

• • An extensive product range
  • Award-winning, in-demand consumer brands
  • Treatment modules that can be added to your existing platform
  • Longevity and staying power

Sciton’s three fully customizable platforms were designed to meet the evolving needs of a wide variety of practitioners and patients.

The JOULE®, Sciton’s flagship platform, features more than ten award-winning laser and light-based treatments for improving the appearance of aging skin, including in-demand power brands, BBL® HERO™, HALO®, and Contour TRL™.

Sciton’s mJOULE™ platform includes face and full-body skin revitalization treatments for all patients, including the fast-growing prejuvenation demographic. Highly sought-after treatments on this platform include BBL® HERO™, SkinTyte™, and MOXI™.

BARE HR™, Sciton’s high-speed laser hair removal platform for all skin types, year-round, is ideal for those looking to bring in more prospective patients and stay profitable with laser hair removal.

Do they have a mission other than making money?

The best companies don’t just sell to make a profit; they also embody bold, ambitious, or altruistic missions.

Sciton’s founders, Dr. Jim Hobart, Ph.D., and Dr. Dan Negus, Ph.D., believed in more than just manufacturing lasers to earn a profit. Their mission from the company’s founding until today has been to improve people’s lives.

Their policy from day one?

“Do The Right Thing.”

What is the culture like?

Authors Chris Zook and James Allen, in the Washington Post bestseller, The Founder’s Mentality: How to Overcome the Predictable Crises of Growth, write that adopting and maintaining a founder’s mentality—the values and mindset that made a company successful in its early days—is key to maintaining a high energy, high-performance culture.⁷

And Sciton is no different.

The key to Sciton’s success and continuity for more than 25 years has been maintaining its founder’s mentality:

• • Possessing a clear mission of improving people’s lives
  • Delivering high-quality products with a sense of urgency and insistence
  • Putting underserved customers first
  • Maintaining the core strengths and values that helped Sciton grow from day one

Do they provide education and training?

Invest in devices from companies that provide exemplary client support, comprehensive training, and help with marketing. The mutual goal of both parties should be to provide patients with the best results.⁸

That’s what you can expect from Sciton.

After you purchase a Sciton platform, a registered nurse educator (RN) is assigned to your practice, providing hands-on clinical training for you and your staff.

But the support doesn’t end there.

Sciton also offers preceptorships with its clinical team as well as with world-renowned practitioners, Rockstar Experience events, and marketing support programs to help take your practice to the next level.

Do their systems yield a solid return on investment (ROI)?

Buying a laser system is a long-term investment with risk and reward.

What if you could see ROI data from other practices utilizing the same technology?

It’s possible with Sciton iQ.

Sciton’s sales experts help customers reap high-net revenue on their devices with the help of this real-time data system, which evaluates and measures your practice’s performance with Sciton’s technology. See iQ data below for the monthly and yearly revenue on Sciton’s JOULE and mJOULE platforms.

JOULE and mJOULE owners average almost 5x their monthly lease payments.⁹

Earn 7x the revenue as a dual JOULE elite customer

Did you know Sciton customers with JOULE and mJOULE platforms can boost profits by up to 7x more, attracting patients with highly sought-after treatments, such as HALO, BBL HERO, and MOXI?¹⁰

Ask us how to become a dual JOULE elite customer today.

Customers tell peers, ‘If you’re going to get one laser, get a Sciton’

Amplify your success with Sciton’s award-winning treatment brands. Reach out today to find out why Sciton is the most trusted name in laser aesthetics.

References:

¹Vogue Business, How to prepare for a men’s beauty boom, June 2021

²American Society of Plastic Surgeons, Plastic Surgery Statistics Report 2020

³PR Newswire: Survey Says: Americans Prefer “MADE IN USA”

Consumer Reports: Knowing Which Products are Truly Made in America

⁴Forbes: Longevity in Business: Why It Matters And How To Improve It, Nov 2021

⁵Harvard Business Review: Reputation and Its Risks

⁶2023 RealSelf.com survey

⁷Bain & Company: Founder’s Mentality®, The greatest barriers to growth are internal. What can executives do about it?

⁸The Dermatologist: Leveraging Aesthetic Devices in Your Practice

⁹Sciton iQ data, June 7, 2023

¹⁰Avg. breakdown 35 BBL, 8 HALO, 8 Moxi (internal data)

The post 10 Things You Need To Know Before Purchasing From a Medical Aesthetics Device Company appeared first on Sciton.

You’ve come to the right place.

Sciton’s award-winning treatment brands could be the key to unlocking your business’s full potential and helping you build and maintain a profitable aesthetic practice.

Read on for our best tips to help your practice flourish in today’s growing aesthetics market.

Tip 1: Avoid “fads”: Invest in comprehensive skincare systems

With the influx of “fad” treatments flooding the market, patients and providers are more confused and skeptical than ever. Practitioners are concerned about investing in devices that don’t work as promised, break down frequently, or offer mediocre results.

Don’t want your investment to go to waste?

Avoid over-hyped treatments and invest in a Sciton platform.

For more than 25 years, Sciton has maintained a reputation for manufacturing ‘made in the USA quality’ comprehensive skincare systems that successfully address the appearance of aging skin.

Today, Sciton remains the largest private laser and light-powered device manufacturer in the world.

But don’t just take our word for it.

According to providers on RealSelf.com, a popular review site for cosmetic procedures, a Sciton laser was voted the #1 best investment in 2023. ¹  

Tip 2: Invest in a platform with a range of solutions

Imagine having a single platform with multiple award-winning treatment brands that address a wide range of skin conditions in all skin types.

It’s possible with Sciton’s extensive product range on its three platforms—JOULE®, mJOULE™, and BARE HR™.

Sciton platforms cover a variety of applications, including:

• Fractional and full-field skin resurfacing
• Skin revitalization
• Phototherapy
• Vascular treatments
• Scar reduction
• Acne treatment
• Permanent hair reduction

Speak to an expert today about finding the right platform for your practice.

Tip 3: Leverage the power of the Sciton brand

Sciton was founded by laser physicists Dr. Jim Hobart and Dr. Dan Negus with a mission: to build exceptional lasers and light sources to improve people’s lives.

The mission has continued for almost three decades with Sciton’s esteemed collection of power brands recognized for their impressive power, reliability, and results. Patients and providers around the world searching for the best skin resurfacing treatments choose Sciton.

Leverage the power of some of Sciton’s most in-demand consumer brands:

Tip 4: Let patient demand dictate your treatment offerings

In 2021-2022, 76% of plastic surgeons reported unprecedented demand for minimally invasive cosmetic procedures compared to pre-pandemic levels—with skincare treatments topping the list.²

What skincare treatments are your patients actively searching for?

Statistics show the wrinkles market segment held the largest market share in 2019, with laser skin resurfacing dominating the market that same year. According to NYP Holdings, Inc., 42% of females between 25-34 and 54% of females between 35-44 worry about aging.³

The high demand for corrective cosmetic treatments, particularly among the prejuvenation demographic, is projected to contribute towards massive growth in the skin resurfacing market.³

If you’re considering upgrading your practice with a high-quality skin resurfacing system, invest in a Sciton platform that meets the needs of your patient demographic.

Tip 5: Take advantage of your menu of services 

As the expert, you have the power to guide your patients to the best outcome.

According to the American Society for Dermatologic Surgery’s (ASDS) 2021 Consumer Survey, dermatologists were the number one influencer in a consumer’s decision to have a cosmetic procedure.

What’s the best way to convince your patients to begin a skincare regimen with your treatment brands?

Show your patients how much you believe in your technology by having trained staff members treat you.

Pro tip—Build credibility by posting videos of you and your staff receiving treatments and sharing your before and after images (B&As) on your social channels.

Stay tuned for part II: 5 more tips to build a thriving aesthetic practice

Check out next week’s blog for part II—and learn the rest of our best tips to help you transform your aesthetic practice. You won’t want to miss it!

References

¹ RealSelf.com survey

²The American Society of Plastic Surgeons (ASPS) Insights and Trends Report: Cosmetic Surgery 2022

³Skin Resurfacing Market Size Worth $378.4 Million By 2027: Grand View Research, Inc.

The post Part I: 10 Tips To Build a Thriving Aesthetic Practice With Sciton’s Resurfacing Lasers appeared first on Sciton.

Most laser skin-resurfacing treatments result in clearer, lighter, and smoother skin. Patients appreciate that their skin looks younger, healthier, and more beautiful. Many report that their skin feels refreshed and revitalized. But for some reason, the term “glowing skin” seems to be more frequently attributed to one laser in particular—the HALO hybrid fractional laser.

Of course, this could be a result of the brand’s marketing. The term “HALO glow” appears in HALO sales literature. But that doesn’t explain why so many doctors have noted the “glow” in their reviews, why patients see the “glow” in themselves, or why their friends and family see it, too.

HALO patients love “the glow”

HALO patients use many different terms to describe their glowing complexion. They feel that their skin looks “brighter,” “more reflective,” “luminous,” and “radiant.” But a surprising number simply identify it as “glowing.” Some say that the glow lasts for a few weeks, while others say that it lasts for much longer, but it’s always seen as a desirable enhancement. Here are a few patient quotes about the HALO laser from social media posts:

“My coworker said my skin really does look a lot brighter, really glowy.” “My skin has a more even color and glow.” “The treatment left my skin very smooth and glowing after the first few weeks.” “My skin texture was improved and I had a glow to my skin.” “I feel like my skin is glowing months later—it’s like new.”

Can a laser treatment really create a noticeable glow?

The question is, can any laser treatment actually create a visible glow? Could there be a noticeable difference in the quality of skin enhancement among laser treatments? Some researchers may have a scientific explanation.

In a clinical study entitled “Optical properties of the human skin,” researchers concluded that visual perceptions of skin depend on interactions between the light and structures of the skin surface and the tissue components below the surface.¹

In other words, skin reflects light from its surface and from deeper within. Clearing the skin surface allows for greater absorption of light into the dermis. Revitalizing the dermis can affect the subsurface scattering of light and change the visible wavelengths reflected by various components, such as cell membranes, keratohyalin granules, melanosomes, mitochondria, and collagen fibers.

This would suggest that a hybrid laser, like HALO, that targets both layers of the skin at the same time—with both ablative and non-ablative wavelengths—could, in fact, have a different effect on the skin’s absorption and reflection of light.

HALO practitioners recognize the “glow”

Dermatologist Chris W. Robb, a devoted practitioner of the HALO treatment, has seen the light. “Patients are always happy when they come back. They look more reflective, and they’re much brighter. And that’s a real thing that we can track, when we look at the ultraviolet photography and we see that they no longer have these deep, deep freckles and deep sun damage. That deep sun damage acts like a sink, and it just soaks up sunlight. Once HALO gets rid of that, they’re just more reflective. There’s no sun damage, so they just reflect light like a baby.”

Dermatologist Arisa Ortiz, who has also made HALO a big part of her practice, has a similar observation. “My patients have been really loving the HALO procedure. They always mention with the HALO procedure that their friends comment on how nice their skin looks. They look a lot brighter, because the light just reflects a little bit better off their skin.”

HALO gets glowing praise from patients and doctors

The HALO laser from Sciton is the world’s first hybrid fractional laser. By delivering both fractional ablative and non-ablative laser wavelengths in the same pass, HALO treats the damage you can and cannot see at the same time. Patients receive both ablative and non-ablative results with non-ablative recovery times. What’s more, the dual wavelengths can be delivered in many different permutations of depths and coverage to customize the optimal treatment for each patient. In testimonials, reviews, and social media posts, patients and doctors express the highest levels of satisfaction with their HALO treatment and results.

Reference:

1. Gajinov Z, Matić M, Prćić S, Ðuran V. Optical properties of the human skin. Serbian J Dermatology Venereol. 2010;2(4):131-136.

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